Free tool
Add each paid tool you use. You'll see what your stack costs, how much of it goes unused, and what you could save at renewal.
Potential saving per year
₹5,45,000
47% of ₹11,50,000 total spend
Tools
3
Annual spend
₹11,50,000
Seats in use
11/18
Unused seats cost
₹4,56,000
Not linked to customer data
₹3,00,000
Notice due in 90 days
0
For reference, Gartner's 2025 Marketing Technology Survey found marketers use about 49% of their stack's capabilities.
The tools listed are examples so you can see how it works. Clear them and add your own.
| Tool | Annual cost | Seats | Unused seats | Notice by | Decision | Saving | |
|---|---|---|---|---|---|---|---|
HubSpot Marketing Pro CRM | ₹8,50,000 | 6/10 | ₹3,40,000 | 22/3/1970 | renegotiate | ₹4,25,000 | |
Mailchimp Standard Email & automation · not linked | ₹1,20,000 | 1/3 | ₹80,000 | 31/1/1970 | cut | ₹1,20,000 | |
Hootsuite Social · not linked | ₹1,80,000 | 4/5 | ₹36,000 | 30/6/1970 | keep | ₹0 |
Free audit review
Email me your audit and I'll go through it with you: which tools to keep, where you're overpaying, and what to raise at your next renewal. It's a 30-minute call, with no obligation.
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